Carleen Pan
I build what’s next

My superpower is bridging the gap between product strategy, GTM, and commercialization. I help founders turn 0→1 products into revenue-generating businesses: faster, smarter, and with impact.

I partner with early and growth-stage companies to:

• Build and launch new product lines and revenue streams from 0→1
• Translate vision into roadmaps, and roadmaps into traction
• Build the business model, GTM strategy, and operational foundation
• Drive cross-functional execution
• Align new bets with the core business 

I’ve done this across B2B, B2B2C, healthtech, fintech, and marketplaces at companies like Coinbase, IBM, Samsung, Gust, Dwolla, Videri, and Rapid SOS.​

Whether it’s launching a new vertical or scaling a scrappy MVP, I bring clarity and momentum when it matters most.

I turn vision into reality. Strategy into traction. Ideas into revenue.
I don’t just draw the roadmap—I drive it. I think like a founder and move like an operator, with a 360° lens and zero fluff.

Outside of work

Find me biking all over (10,000+ miles logged!), training for races, salsa dancing, hosting dinner parties, and bringing sharp, curious people together.