Carleen Pan: Product Director + GTM for startups profile
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Carleen Pan, Product Director + GTM

My superpower is bridging the gap between Product strategy with GTM and commercialization. I help Founders build and turn Products into revenue-generating businesses.

I partner with founders at early and growth-stage companies by:

  • building new product lines and revenue streams from 0 to 1
  • running Go-To-Market (GTM) and launch strategy 
  • bridging new product lines with the core business
  • refining the Mission/ Vision and product opportunity
  • turning products → real businesses 

I've worked with organizations like Coinbase, IBM, Samsung, Gust, DwollaVideri, and Rapid SOS.​

 

In my free time, I run, bike, salsa dance, bake, see live music, and host dinner parties. Fun fact: I've covered more than 7,000 miles biking across NYC on Citibikes alone. 

I'm a community builder and love connecting and bringing people together.