My Work

I've built and launched products that have had tremendous reach:

• Led GTM + Product commercialization strategy for a proprietary hardware startup that 99% of New Yorkers see weekly.
• Founded the largest grossing product for a SaaS startup and scaled it to $8MM in revenue.
• Built out the Consumer division (scaled from 20 to 60 people) of a B2B company and spun it out to be a standalone company.
• Built and led GTM strategy for 20+ inaugural product launches (iOS, Android, web).
• Built MVPs and Products from 0 to 1 that led to numerous startups' first investment rounds.
• Product discovery for B2B that serves 95% of Americans.
  
• Helped a Series C company break into healthcare by building 3 MVPs.
• Refined the vision and product strategy for a B2C fintech after a business model pivot.
  

• Saved $10MM cumulatively in annual operating costs by leading reorganizations, renegotiating vendor contracts, and running company-wide tool/ process audits.

• Initiated and drove transformational culture shifts at 3 remote-first startups within the first 30-60 days of tenure.

• Built subscription products in E-Commerce, B2B, and social media.
• I’ve recruited and hired 30+ product managers, developers, designers, and marketers across various startups.

 

I'm industry agnostic but especially enjoy working in SaaS, B2B, health tech, fintech, B2B2C, and personalization.

​Clients

Fintech

• Coinbase ​
• Cogni
• Dwolla

 

Healthcare/ Healthtech

Worked across fertility, mental health, aging, and maternity care.

• Web MD
• Mother Goose Health​

B2B

• IBM
• Samsung
  
• Rapid SOS
• Videri
  
• Gust
• ATPCO
• ​Quincus

Consumer

• ​WHIM​​
  
• ​Better Brand
• ​Digital NYC​
  
• VarsityLink
• Cogni
  

 

If you'd like to explore working together, e-mail me at carleen@mile-26.com​