Carleen Pan
Building what matters next

My superpower is bridging the gap between product strategy, GTM, and commercialization. 

I help founders and executive teams identify the right bets and turn them into products, businesses, and revenue. I bring clarity to the critical questions that determine success: What is worth building? Why does it create value? Who will pay for it? And what will it take to bring it successfully to market?

I quickly build a deep understanding of the business: customers, stakeholders, incentives, operations, and revenue drivers, to identify the highest-leverage opportunities for growth and drive them from idea to traction. I bring clarity, alignment, and momentum when they matter most.

I partner with early and growth-stage companies to:

• Build and launch new product lines and revenue streams from 0→1
• Define business models, GTM, and commercialization strategies

• Translate vision into roadmaps, and roadmaps into measurable outcomes
• Design and build the operational foundation for growth
• Align stakeholders and drive cross-functional execution
• Connect new bets to the broader business strategy and growth engine

I’ve done this across B2B, B2B2C, healthtech, fintech, and marketplaces at companies like KPMG, Coinbase, IBM, Samsung, Gust, Dwolla, Videri, and Rapid SOS.​

Vision into reality. Strategy into traction. Ideas into revenue.

I think like a founder, operate like an executive, and build like an owner.

Outside of work

Find me biking all over (10,000+ miles logged!), training for races, salsa dancing, hosting dinner parties, and bringing sharp, curious people together.